Nike never ceases to amaze me with the boundaries they break when it comes to advertising. The My Better is Better Than Your Better Sparq Campaign is absolutely brilliant and now they have done it again.

Clearly thinking along the lines of how much we all fantasize about being a professional athlete, playing in the biggest games on the largest stages on earth they have come up with a campaign that let’s you live that fantasy. We play video games where we can now insert ourselves into our favourite team and I would feel pretty safe in venturing that nobody makes themselves a player the rides the pine. So when you watch this commercial you can’t help but get a bit inspired. Thanks to the power of YouTube, I embed it below.