All Posts Tagged With: "Nike"

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What’s Word of Mouth Worth In China?

Some very interesting numbers on the impact of blogging and bulletin boards on sports marketing within China. A really important document for Sports Marketers…

May 22nd, 2008 | Michael | 4 comments | Continued
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Nike Does It Again

Nike never ceases to amaze me with the boundaries they break when it comes to advertising. The My Better is Better Than Your Better Sparq Campaign is absolutely brilliant and now they have done it again.

May 9th, 2008 | Michael | 0 comments | Continued